Motivational theories & Organizational Success Essay

Motivational theories & Organizational Success - Essay Example Using these constructs it is possible to analyze and reduce employee dissonance, adverse work relations and blurring of organizational objectives so as to target improved work environment. Thus this analysis can distinctly exhibit the possible solutions to motivational problems at work place. A person's motivation, job satisfaction and performance will be determined by the strength of his/her needs and expectations and the extent to which they are fulfilled. This paper would look at the possible ways in which various motivational theoretical constructs can be applied to work place situations for attaining organizational success. Understanding of such theoretical constructs by management would help improve policy towards employee response and motivation resulting in better output and achievement of organizational goals. 4 There are several motivational theories that have evolved over the past century and newer ones are still being evolved in rapidly altering organizational contexts. However foundations laid by some old theories have not only survived to this day but such theories continue to provide theoretical support to evolving newer motivational theories. ... Most popular among such old theories are behavioral theories of Abraham Maslow, Frederick Herzberg, Elton Mayo and Douglas McGregor. The chief features of these theories needs to be understood before applying thoughts on their practical implementation. 0 1 According to Maslow's hierarchy of needs, there are five categories of needs viz. (1) physiological, (2) safety, (3) social, (4) esteem, and (5) self-actualization. They form a pyramid structure with the lowest and broadest physiological need at the base. Pyramid structure also illustrates the fact that breadth of needs, as we graduate up the pyramid, gets reduced indicating that the higher order needs get finely tuned and well defined and perhaps are fewer in number as well. In order to have fully satiated and motivated workers, each lower level needs to be satisfied before one can graduate to higher level needs. Maslow made a complementary hypothesis that physiological, safety, social, and esteem needs on satisfaction, ceased to motivate, while the self-actualization needs motivated an individual more and more as they got satisfied. Maslow's premise was that it is the growth choice that propels any individual toward self-actualization - that of individual growth or "filling one's potential."(Maslow, 1954).A worker wise need analysis following Maslow's construct verbatim is a tough task and may even result in manager forgetting main work related goals. However s discerning manager would do well to keep the construct in mind and attain its full understanding and approach all problematic situations with the requisite empathy that this constructs help attain. People are individuals and it is so arduous to meet everyone's needs at their required level. Moreover quite a few of such needs may be sourced

Marketing management Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing management - Essay Example This paper outlines the marketing objectives and analyzes the issues surrounding the sale of the Xbox 360. The Xbox 360 and the PS3 both share a very competitive market. To remain relevant in the gaming business, FashionStatementX needs to have a gadget that competes favorably with the other participating gadgets. Presently in the market, smartphones and tablets now use multiple core processors and graphic chips at higher speeds than before. Intel now uses chips that contain built-in graphics, longer battery life, and faster speeds. It is clear that every company is using advanced technology to survive the competitive software market. In a competitive market production of a product that beats the other competing product to ensure the survival in the market (McDonald, 2007: pg 45). The first marketing objective is to increase the market share of FashionStatementX by 10% per year for the next two years. Increasing the market share will increase the revenue generated in the end. The mar ket is currently very competitive with new gadgets penetrating the market daily (Lacher et al, 2004: pg 67). With an increase of revenue growth by 20% every year, the company will experience an increased market share in the country of 10% by the end of two years. To facilitate this increase, it is important to ensure that there is an improved online order of the gadgets. This is because a majority if the targeted customers purchase the gadgets online and make payments through PayPal and other online means of payments. An increase online order rate of 85% will see the achievement of the desired revenue growth in the end of two years. The addition of new customer accounts will generate at least $75000 in the end of the two years. With an increased market share of 10%, the company will be the leading gaming software with greater revenues after two years (Zichermann & Linder, 2010: pg 123). Another objective is developing and using new products in the development of more effective gamin g software. The FashionStatementX enjoys the use of modern and different type of technology as compared to its competitors. The use of hand and finger gesture is a unique technology that puts it above its competitors. In an environment of healthy competition, new products will improve FashionStatementX’s market value and expand relevance for the next two years. To better, the performance of FashionStatementX in the market, frequent upgrading, and use of new developed technology is important (Zichermann & Linder, 2010: pg 189). Therefore, the company intends to use 5% of the revenues generated to finance research and development of software that would help in achieving this. In addition, the company will work closely with other software developing companies to come up with new ideas that will improve the company’s performance in the market. The company intends to create a good company and customer relationship that aims at ensuring that the company meets the needs of th e customers. Interactions with the customers will increase since the company will encourage more customers to create accounts with the company. The accounts will create a direct platform in which the customers will interact freely with the company operatives (Bodnar & Cohen, 2011: pg 43). Through these accounts, the customer will share their experiences and to suggest ideas that will make the